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Lean Startup: This is how the lean method works Author Thomas Praisner co-author Maxim Bollig Lean Startup is a method of business and product development that focuses on customer feedback , iteration , and efficiency . By collecting data as early as possible, a company can quickly find out whether its business model is promising and its products are being accepted by the market - and if not, why not. In this article, we take a look at the core concepts of the Lean Startup method, its advantages and disadvantages, and some of the companies using it today. Definition: Lean Startup In the Lean.
Startup method, companies develop the simplest version of their product as HK Phone Number quickly as possible, test its performance on their target groups and draw data-based conclusions based on the results. They then repeat the development cycle again and test a new version of the product. A lean startup focuses on specifically identifying and meeting the needs of its customers . It then works “backwards”, so to speak, to develop its business model or product based on these requirements. This flexible approach minimizes failed launches , shortens development cycles and reduces wasted time and money. Origin and derivation Although Eric Ries coined the term in 2008, the Lean Startup method has its roots in long-established strategies such as lean manufacturing and customer development .

Toyota first introduced lean manufacturing in the 1950s, although the term was not coined until 1988. Their strategy was to minimize waste – for example, due to overproduction or overly complex products – and focus on providing value to customers as directly as possible by thoroughly understanding their needs and delivering products that met them. To achieve these goals, they developed a logistics system called Kanban . have been used in various management practices. Toyota Kanban | © toyota-global.com The success of Toyota's approach led to many other companies adopting its principles, including those outside the manufacturing industry.
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