SEO From the keyword era to the question era

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What is BRAND VOICE? SEO: From the keyword era to the question era Being visible on the Web is no longer enough! Mobility, voice assistants and Internet users' uses require us to rethink SEO strategies by favoring the answer to a question rather than the sacrosanct keyword. Franck Negro, Managing Director Southern of Europe for Yext, shares his vision of the issue In your eyes, what are the major challenges for natural referencing in 2019? FN: We are going through a period of transition.

In recent years, SEO has evolved as a result of the proliferation of conversational interfaces. These interfaces affect the way searches are conducted on the Internet. Until recently, queries were limited to a Hong Kong Phone Number few keywords entered into a form, with search engines displaying lists of pages containing those keywords.



The development of voice assistants, such as Siri or the Google Assistant, to name a few, have revolutionized the way we use search engines. We have moved, very incidentally, from the era of the search engine to the response engine. A development which explains the essential nature of position 0 in SEO strategies. In this context, what are the most relevant levers to use in terms of SEO? FN: A classic HTML document is not able to answer a question.