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Log in to respond Xavier Sanyé Mengual Very good article Maria, I agree agreement that the current and future company must become more responsible, focusing on being able to provide improvements at a social level and in a distributed way, as long as the business model is practical for this. you can always look for the best way (and even more so with today's digital resources) so that although your contribution is not visible, it is effective in less advertising aspects (for example, in reducing paper in offices , improvements in energy efficiency, etc.).
I believe that big data gives us a dimension that was previously Denmark WhatsApp Number Data impossible to analyze, and that having this information available to a few will create monopolies that will be difficult to break. To avoid this, we prosumers must be very aware of who we facilitate and give permission to use our products (not check the acceptances lightly), and thus be the ones who, as far as possible, avoid these monopolies. Currently, yes, I consider that several of the companies that you mention in solidarity marketing, only use that strategy to validate or improve their image, and it would be necessary to analyze what deductions they have for that type of campaigns, so I do not know exactly to what extent they can be framed as well planned facades.
At least that's my feeling in those types of campaigns. GreetingsLogin to respond Noelia F.Arcari First of all, very interesting article and it has given me knowledge of projects of great global interest. In my opinion, many companies do not begin their activities with the real goal of being social, but I believe that the world is turning to be more global and egalitarian and these companies are pressured to do good. Social pressure is what determines them at the end of the day.
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