The main contents you will need are usually the following

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It gives your team the opportunity to focus on the most important aspects of the campaign, it gives you access to quality content that comes from professionals who deal exclusively with this and it allows you to manage a cumbersome phase of the process more easily. Articles, guides or whitepapers that offer additional value to the lead. What is the pain of your target audience? What problem are you looking for a solution to? How can your product help solve this? Your content should start from these questions. Remember that the goal is not to convince companies that they need your product, but to be found by those organizations for whom your offering is the perfect answer to their needs.

Educational or informational video content ; Graphics India Telegram Number Data such as the layout of the content and the banners that will appear on the lead's LinkedIn dashboard. Obviously, it is always better for the graphics to follow the contents and not the other way around, because it is essential that the layout is functional in making the text more usable, flowing and easy to digest. As I have already told you in this article , to create textual content my team and I work on Google Drive, to be able to comment and insert suggestions into the text in real time. As regards the graphic part, however, our designers create all the necessary material on Figma , a vector-based graphic design tool and a web-based prototyping tool.



Setting Once the strategy has been prepared and the content necessary to start the campaign has been created, it is time to set all the settings on Linkedin Ads. The first thing you will be asked to do is select your campaign objective. Social media divides this phase into three macrogroups: awareness , consideration or conversions . In our case, we will select the lead generation option under the conversions division . At this point, in the next step it will be possible to select the target audience. This is probably the workhorse of LinkedIn Ads, which allows you to select very specific groups of potential leads. The subcategories included, in fact, are not even remotely comparable to those offered by Google Ads, and this explains the popularity of the social network for lead generation in B2B, which needs to target very specific figures who are decision makers within of their companies.