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It took me some time to understand that. Choi: Is this a market without early adopters? Siwon Choi: It’s similar. Lean startup does not work in the B2B market. I just create an MVP and everyone talks about it when I meet customers. “Bring a reference.” We met to make a reference, and they told us to bring the reference. (“What are you asking me to do…”) Choi: So, I end up handing it out to create references... Siwon Choi: That’s right. That is the most difficult part in B2B, and it is difficult to create a growth curve. But if you just make it, it won’t come down well. Choi: So when it falls out, it doesn’t fall out at all. Siwon Choi: That’s right. Even if it falls out, it takes a long time. People who start B2B businesses often say, “My goal is to hit the jackpot and exit within two years,” but I tell them, “It will never happen.” It may work, but you have to do business assuming it doesn't work.
The question is whether I should hold out for four years or not. have the Cambodia Phone Number Data strength and funds to endure it. Choi: Why should we do that? Siwon Choi: It takes a long time to decide to use a B2B solution, even if it is a really good service. It took us a year to use Slack and Notion. So, to achieve full-fledged growth, you have to endure for several years. Choi: Was ZOYI like that too? Siwon Choi: Yes, the numbers were poor for two years after I decided to start development. It felt like I was spending two years in a room of mind and time. I was beaten at every general shareholders' meeting. I barely managed to convince them to stay for another year. Then, as the sales numbers continued to increase from last year, my perspective changed. Choi: I’m curious about the trigger that led to that. Siwon Choi: It was a big hit when I changed my name. Originally, our name was ‘Channel IO’. The keyword I wanted to capture was ‘channel’. However, after searching for a while, I found that the SEO was a mess. There is even a computer term with the same name, ‘Channel IO’… After thinking about it, I changed the name to Channel Talk starting in November 2018. It's been good since then. Choi: Seongmunhak is a science.
Siwon Choi: That’s right. No one makes a purchase decision immediately after hearing the service introduction. After some time lag, I think about it again, ask “What was the name?”, search for the purpose, review it, and finally make a purchase decision. However, the names we needed for search were too weak. What was the channel? It's not coming out? And then I quit. Choi: How on earth did you survive for two years? Siwon Choi: I just survived. I was sure it would work. This really happens... as Salesforce and Oracle, and there were also large companies that were already running a subscription model. Slack and Intercom, which appeared next, were all messenger-based. So, I held on with the thought that messenger service was a must. That was the first step. ※ I didn’t say this. Choi: What was the second step? Siwon Choi: Now that the product has been manufactured, metallurgy has been made known.
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發表於 19:56:55