Customer Online store of automobile spare parts. The main source of receiving orders is trading platforms. He contacted us with a request to promote his website to the top search results in order to receive orders from there. Input data We analyzed the site drew up and agreed with the client on a work plan for months where in the first month the main focus was on correcting current site errors and subsequent months on optimization and promotion in search results. Work plan for SEO promotion for auto parts Screenshot from the work plan At the start of work we had difficulties with analytics tools. Since the site did not have some analytical counters that are needed to collect statistics and track the effectiveness of promotion. Also the site was not
indexed at all in Google so there was no search traffic Asia Mobile Number List from there at all. This is a significant loss since Google is the main search engine in the Republic of Belarus. Work progress The first thing we did was assemble a semantic core from scratch. The semantic core is a set of relevant key queries that correspond to the theme and content of the site and for which the site will be further promoted to the top results of Yandex and Google. To collect semantics we usually use demand analytics services: Yandex.Wordstat Key Collector Serpstat. and Yandex can help. Webmaster as well as Google Analytics and Yandex.Metrica. An example of a semantic core for auto parts An example of a semantic core At the same
time we prepared a number of technical tasks for correcting errors for the site developer and for creating new subpages necessary for ranking for queries. The implementation of the prepared technical specifications made it possible to eliminate errors that interfered with indexing (ensuring the visibility of site pages by robots). Technical specifications for website improvements Technical specifications for website improvements After fixing the main errors we started working on regular tasks namely: Preparation of text descriptions taking into account the requirements for uniqueness compliance with the landing page and density of key queries.
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