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Do you really need that extra information? What do you use that information for? Always make sure you only ask for the most important basic information. If you need anything more than that, you can request that information at a later time after the user decides to sign up to receive emails from you. Share openly and clearly about your newsletter – Most website visitors have absolutely no idea what an email list is for.
They don't know why they have to give their email to you, a complete stranger. Therefore, to DB to Data receive more email registrations. Be clear about the type of content you'll send them and how often you'll email them. Not only is this a great way to get more newsletter signups, but it also prevents you from getting unsubscribes from your users. Because you let your subscribers know exactly what to expect from the start, they'll never feel annoyed or disappointed when they receive your emails.
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Provide multiple options for users when they sign up to receive emails – you can ask users about the topics they are interested in and would like to receive. There are many people who really feel annoyed when they receive sales-related emails every day, but are very interested if you send them newsletters with tips, tricks or how-to articles. Giving users options will help you increase your chances of attracting more email subscribers. Minimize the number of clicks to sign up for emails – Do you take readers from your article to another landing page just to sign up for your website newsletter? Why don't you integrate the registration form right below or next to the article.
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