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Wimbledon featured just male entrants. In the tournament grew to include men’s doubles and women’s singles. Over the decades it has crowned many tennis champions bringing fame and lucrative sponsorship deals and established itself as a global brand - while still being quintessentially English. Despite the heritage of Wimbledon, complacency can kill a brand stone-dead. Based on this understanding, Wimbledon has evolved to shift its marketing to engage younger and future life-long fans on the channels they use. It is also dedicated to creating rich, digital experiences that excite and inject life into the tournament and sport. According to Alexandra Willis, Communications & Marketing Director at The All .
Ralph Lauren and Nike collections the vigilant protection of its brand and its innovative use of digital technologies. What is the secret to Wimbledon’s success, and how do marketing and the use of technolog Job Function Email List as a new AI commentary and analysis features play a role in making it the lauded sporting tournament it is today? “There's a certain beauty and majesty to Wimbledon. The elegance, the way the grass looks on TV.” John McEnroe This content is available to Power Members only. Login Play to the Crowd - Know Your Audience The
Webinar series in partnership with Neil Patel Accel. Kicking off March th.Clodagh O’Brien July is the month of Wimbledon, the greatest and oldest tennis tournament of them all. Since its launch in , Wimbledon has emerged as one of the world’s most prestigious and loved events with a brand that’s recognized across the globe. Its success as a global sporting tournament much like the buzz around the Olympics is down to the influence and pulling power of its players, its clever and memorable integrated marketing campaigns, exclusive brand partnerships,
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