Craft a storytelling strategy Like your content strategy

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Categories:ArticlesContent Marketing Recommended ForYou Webinars: Webinar: How to Develop a Content Marketing Plan in StepsToolkits: Content Marketing Interview Preparation Toolkit Toolkits: ContentMarketing KPIs Tracker Articles: Checklist for your Creativity Articles: How toWrite a Press Release & Free Template Articles: Brand Storytelling in theDigital Age Get the latest digital marketing data, insights and toolkits from Digital Marketing Institute Logo CoursesResoPrivacyTermsMaster GA with ourexclusive part Live .


Webinar series in partnership with Neil Patel Accel.Kicking off March th. Register Now Digital Marketing Institute LogoCoursesResources Keyword search... Sign In View Courses TrendingArticlesMicroLessonsSkills TestToolkitsWebinarseBooksPremiumMore Back to Cameroon Phone Number List Articles Aug ,Brand Storytelling in the Digital Age ArticlesContent Marketing Written by DanHughes Today’s tech-savvy consumers are turning away from a one-size-fits-allcontent approach. If you want to engage and grow your customer base, you needto speak to your audience on a personal level using great content and doingthat properly means using storytelling. With many channels and platforms toshare your brand story, values, and company culture, there are endlessopportunities to create a valuable and meaningful narrative with your audience.Here, we’ll explore the key digital channels for brand storytelling, and lookat examples for insight and inspiration.







Brand storytelling isn't just aregular definition of marketing. It is how we take every opportunity to domarketing in the right way to the right audience, and with the heart, not withthe head.Ekaterina Walter, Passionate Storyteller, Innovative Marketer,and  Author Brand Storytelling Techniques Any creative digital marketerappreciates the virtues of brand storytelling. To begin, here are threetechniques that will be valuable to your storytelling efforts the Cs. Craft,Create, Conjure. ,before you craft your narrative, you should consider the message you want toconvey. Ask yourself why you are creating this message and decide on theplatforms that will present it most effectively. Once you’ve put amicro-strategy in place, much like a piece of flash or short fiction, carve outa beginning, middle, and end.