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Amplify your brand using advocates With customersbecoming less inclined to trust advertising % take action to avoid ads on freeand ad-supported video services, advocates, or ambassadors, are a powerful wayto cut through the noise and get your brand noticed. Three types of advocatescan help amplify your brand: Influencers Well-known celebrity influencers are outof reach for many brands, but micro-influencers or SMEs can be effective as theengagement rate is higher and is more authentic. Loyal customers Use customersto advocate for the brand through reviews or testimonials as they haveexperience with the product while employees can also be great advocates.Referrals Referrals are powerful as they have been recommended by someonetrusted. Reward customers for referring a friend. DMI Insider Tip.
Who are yourtop ten people who consistently engage with your content? They are youradvocates. Your influencers are the people who are opinion leaders in thatspace and use social media listening tools to identify who those influencersare. Set KPIs and Find Your Mobile Number List measure success In your content marketing, it’s essential toset Key Performance Indicators KPIs to measure success. It's the only way thatyou will know if your content marketing strategy is working and gain insightinto what content is driving sales. Examples of content KPIs are: Websitetraffic New vs returning visitors Dwell time Engagement Downloads or sign-upsdata capture Bounce rate Conversions Backlinks Shares Track your KPIs with ourTracker Template To implement a comprehensive strategy you need to measure yoursuccess on an ongoing basis.
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Use this Content Marketing dashboard tool to keeptrack of your KPIs based on the four categories of awareness, consideration,conversion, and advocacy. Download it now. “If you want a business to invest inyour content marketing, your blog, and your social media, you have to proveROI. s and measure success.” Mischa McInerney,CMO at the Digital Marketing Institute RELATED Popular Content Types and How toUse Them Content Calendar Template Key Content Marketing Trends Tools andGuidelines For Your Next Content Audit Kickstart or advance your digitalmarketing career In this new age of AI, marketers new and established need torefresh and refine their skills.
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