However, the persona created at that time is a fictitious image

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Successful examples of owned media monetization. The following sites captured prospective customers and potential customers by accurately grasping the information that readers were looking for. Demonstrate the usefulness of your company's services by introducing actual examples Increase your readership by posting articles about the experiences of people in similar positions to your persona, making them interesting and useful reading material. Compare related products and services and analyze the characteristics and advantages of each product on the site. Solve readers' questions by disseminating product knowledge, industry knowledge, know-how, etc. What information is useful to users? Information that can solve problems or make wishes come true Many users wonder how successful people were able to become successful. How do other people solve problems? I have a strong interest in The introduction of real-life examples and testimonials captures the hearts of users.

What we need are real experiences. Also, many users are confused about how to choose a product. Product comparisons and product evaluations can be of great help in solving these problems. What is needed in this case is a fair evaluation. Product knowledge and know-how are essential for the users Brazil Phone Number Data of the product. What you need in this case is accurate information. Users need accurate and realistic information. Different personas have different solutions to the same concerns and desires. For example, when selling real estate investment products, the type of investment will be completely different depending on whether someone wants to invest in billions or a million yen. Even if a company wants to secure human resources, the hiring methods will differ depending on.



whether the company handles seasonal products or not. The solution to your personal problems will also change depending on your age and financial situation. Even if you are solving the same problem, what you want will be completely different depending on the persona. The reason why we put so much effort into persona design when monetizing owned media is because an off-target approach can lead to fatal mistakes. personas change The first step in setting up a persona is to use market research and other materials during product planning. constructed based on the market situation at that time. However, as social conditions change, personas also change. It's possible that women's products will become popular with men, or that apps developed to target young people will be popular with older people. Such extreme.