If you use custom events, want to use URL-based rules,

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Making a purchase fbq('track', 'Purchase', {value: '0.00', currency: 'USD'}); Potential customer fbq('track', 'Lead'); Registration completed fbq('track', 'CompleteRegistration'); Note: You can also add different parameters for each standard event code, such as content ID, value and currency. For the standard conversion event to work, it needs the value and currency parameters. Parameters are optional for all other standard events. OTHER OPTIONS I want to install Facebook pixel image tag only I cannot insert standard events between </head> tags Confirm that your pixel is implemented correctly Defining conversions In order to track and optimiz.


The events on the website that interest you, you must define Special Data them in the form of conversions. Standard events are already conversions, therefore, if you use standard events, no further steps are necessary. These will be available to track and optimize.  or want to define a conversion as a specific subset of standard events, you'll need to follow the steps detailed below. Using custom events as conversions To use custom events as conversions: 1. Implement custom events in the page code. 2. Go to the facebook pixel tab in the ads management. 3. Click on "Create conversion> Track custom conversions.






In the "rule" section, click on the vertical menu and change the URL from "contains" to "events". Note: it may take a while until the "events" option appears. 5. In the field below the vertical menu, select the custom event you want to define as a conversion. 6. In the "Category" section, click on the vertical menu "Choose a category" and select the most appropriate option. 7. Name the custom conversion. You can also add a default conversion value, which you will use if the values ​​are not sent dynamically as a parameter in the custom event. If no value is set or sent, it will be automatically set to 0. Using a subset of standard events in the form of conversions To use a subset of standard events as conversions: 1. Go to the facebook pixel tab in the ads management. 2. Click on "Create conversion > Track custom conversions.