Price list as a sales tool

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If a few years ago the price list could be called a table with prices, now it is a full-fledged marketing tool that can influence the client’s decision. Price lists are now used to add commercial offers, posting on the site or sending to the client at the first request. And with the help of the same Excel tables. But we need to stand out somehow!

Today, the price list should not inform (and not even “sell”), but sell. In this article, we will look at 5 practical tips on how to make a good sales tool out of the price list.
1. Leave Excel in the past

No matter how convenient this tool is, it’s time to forget about it. Everyone has been tired of him for a long time. No one forbids the use of Excel within the company if your employees are comfortable to work in this program. Don’t shopify website design  send these tables to your customers. Firstly, it is inconvenient, and secondly, the client will be more enjoyable to get an original corporate price in a stylish design.
2. Get afriend with PDF

Why this format?

In addition to the tables in Excel format, many issue price lists in the Word text editor (DOC, DOCX, etc.). d.) It’s also not the best option. You can even try to use original fonts and some design elements in the document. But you don’t know what kind of text editor your client is working with. If it does not have fonts that you used in the document, they will be automatically changed. The same applies to indoctibles between lines and design elements.

PDF format allows you to use any fonts and graphics. You can open it right in the browser. That is, your client will not have to look for a special program to get acquainted with the price list. At the same time, wherever your price is opened, all fonts and design will remain in place, as you conceived. And you do not need to worry about the fact that the client will not display information incorrectly. In the PDF format document, make edits as convenient as it is in the Excel table. Therefore, you can always edit it and send it to the client relevant information.
3. Personalization

Can personalization be used in the price? Why not? If you send a price at the request of a certain person, he will be pleased to see his name and greeting.

How in this case, the client will approach the study of price? At the same time, it will be pleasantly surprised by your approach to work. At a time when many companies send a common price list to all customers.
4. Analyze price lists of competitors



Try to request price lists from competitors and assess how effective they can be. Do you want to make an order from such a price? Why do you? Why not?

Think about how to make your price list even more selling than competitors.

Just don’t overdo it – the price should not “sell”, but inform and sell.