The team focused on online sales as the main channel which meant the challenge of building and running an online store Ecommerce from the inside Many marketers equate ecommerce with setting up an online store but this is not entirely true It also involves working on many smaller and larger elements that make up one coherent but also complicated whole Thats why we offered fullscale support to the Kubota brand It covered areas such as of tools such as Google Analytics or Hotjar
Thanks to this we receive a lot of useful and reliable data based on which we can draw conclusions useful for optimizing advertising campaigns or user experience User experience UX There is no need to convince anyone that a positive user experience can significantly Cell Phone Number List translate into an increase in conversions in an estore An easy purchasing process or convenient product browsing especially on mobile often determines whether a user will make a purchase from us or from our competitors illustration for an article from the monthly Marketing w Praktyce
Marketing communication Many ecommerce businesses forget about reliable preparation of marketing communication starting from determining who our recipient is through a properly designed value proposition VP Value Proposition or preferably USP Unique Selling Proposition searching for insights an interesting idea for communication and finally for coherent and consistent execution Competition on the Internet is becoming more and more intense so offering free delivery or convenient payments is no longer enough the better the differentiator we find and the better we engage users in various channels the more we will attach them to our brand.
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