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Snacks or ZiggiesThis does a wonderful job of addressing the problems, needs, and worries of new pet parents. Here are three great examples from the copy.Pain point: My teething puppy is chewing everything!! I’m afraid she’ll eat the whole house and hurt herself in the process.Feature Benefit“Unique, natural rubber formula” “Teaches appropriate chewing behavior”Pain point: Help! My puppy has too much energy!Feature Benefit“Erratic bounces” “Allows pet parents the freedom to attend to their unique needs”Pain point:
How do I train my super-smart puppy to be a Belarus Mobile Number List well-adjusted adult dog?Feature Benefit“Erratic bounces” “Offers mental enrichment”The copywriter addresses multiple buyer pain points by pulling a ton of benefits out of just a few features. Pretty cool, right?How to address pain pointsTo use this method in your product descriptions, you need to identify pain points. Got repeat customers? Send them a survey asking them why they bought your product and why they keep buying.
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Ask questions designed to draw out some of the ordinary problems they face every day. Got customer reviews? Peruse them to find common threads around your product solving the buyer’s problem.For bonus points (see what I did there?), check out Chewy’s description for the exact same KONG product. Map out how that copywriter addresses the buyer’s pain points, describing the same features and benefits in a slightly different way.Sound good? Great. Let’s keep going. Free guide download >> 135 of the Best Words & Phrases for Marketing with Emotion3. Make your buyer smarterYour job on the product page is to educate your customer.
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