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Equate: Anything and Everything It seems contradictory, but we can explain it, Equate is Walmart's generic brand for pharmaceuticals and health and beauty products. The packaging is not interesting. The logo design is neither. At first glance, you might expect it to be on a "defective product brands" list. But look carefully and think about the brand objectives of this product. It exists to tell consumers " This is a cheaper but reliable alternative ." And by using a consistent product branding approach, Walmart has certainly found success here. Consumers instantly recognize Equate products, even if they don't exactly spark joy.


The brand differentiates products and is reduced to a submarket. Starbucks: Packaged Croatia Phone Number List Coffee Starbucks is another successful brand that we instantly recognize. Their personalized coffees undoubtedly base their success on the branding of the product. Primarily, they differentiate themselves from other stores' coffee through customers' attachment to the Starbucks brand. Consumers know what value they are getting: excellent coffee with lots of flavor and prestige. Summary: How to achieve good results with Product Branding.





We hope this article puts you on the path to creating your own product branding, one that will be successful in your particular market or submarket. Of course, there is always more to learn! If you want to delve deeper into product branding strategies, including brand positioning and content experiences as a category, download our ebook The Ultimate Guide to Content Creation for BB Companies now and learn all the secrets on the subject. Understand how software as a service (SaaS) works and its impact on business productivity SaaS, or Software as a Service, is an application of technological advancement in a world in which access is more relevant than the license itself.