The Importance of SMS in E-Commerce

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SMS ( Short Message Service ) is a service that we use and receive for many purposes in our daily lives. In the past, we used it only for communication purposes, but today it can be used for many different purposes. SMS is the most frequently used method in e-commerce transactions. So, in what ways do we use SMS in e-commerce transactions?  

SMS Types Used in E-Commerce Transactions
(2FA) Password SMSs to be used to log into the system
2FA (Two Factor Authentication), which provides system security Phone Number List and identity control, is one of the most effective methods used for user security in e-commerce systems. Unless there is a serious fraudulent act involving sim card copying, you can be sure that the person logging in is the real user. Even if your system is accessed without permission in this way, the system owner, that is, the e-commerce system owner, cannot be held responsible.

SMS Containing Shipping and Order Information
SMS or E-mail is used for information such as order and invoice details and cargo notifications. However, people can overlook E-mails. SMS is still the most valid method to reach a person as soon as possible. You can be sure that messages sent via SMS have reached them. However, there is no certainty in this regard with internet-based messaging applications and E-mails. An E-mail caught in the spam filter or messages that are not delivered or arrive late due to internet problems cause problems.

       

Send a Thank You Message After Ordering
A personal and sincere thank you message after the order will please your customers. In addition, you can ensure that they return to you for shopping again with the help of discount, promotion and similar codes given in the same SMS.

SMS for Uncompleted Orders
There are many products left in the shopping cart on an e-commerce site before the transaction is completed. A reminder message can be sent to complete this transaction. This information can also be seen as a hint for you. SMS can be used to inform people that the products they left in their carts are on sale. It also allows you to use SMS to do personalized marketing according to shopping habits and interests.

Bulk SMS for Promotions and Campaigns
There are many methods to notify about promotion and campaign periods. Mobile application notifications and traditional media advertisements are still frequently used methods, but they are not as accurate as SMS. The best way to reach really interested customers is to use SMS. Campaign notifications about products your customers are interested in can be evaluated within the scope of CRM (Customer Relationship Management). Prepare smartly created campaign messages to activate the shopping impulse and send them to your customers via SMS.  



SMS for Celebrations and Special Days
Personalized congratulatory messages make people feel valued. Make your customers feel valued by sending personal messages on birthdays or special days. It is possible to design future-dated SMS in today's conditions. Special discounts or campaigns on the day your customers become members, free services special for their birthdays can become a good marketing tool.

SMS for Surveys and Feedback
Surveys are important tools in terms of determining the rights and wrongs of your work. You can use SMS to deliver short survey forms. In this way, you can clearly learn what your customers think about the service you provide. The issue of feedback is also a situation that should be paid attention to in a similar way. An SMS that the product returned by the customers has been received and accepted prevents any question marks in the mind about the process. You have created a loyalty program and your customers have collected points as they spend. A reminder message that you send close to the expiration date of these points can encourage your customer to shop.

Things to Consider When Using SMS
Get Permission (Opt-in) and Grant Right to Opt-out for SMS
With the new regulations, permission must first be obtained to be able to send SMS. The permission to send SMS is called Opt-in, and the process of canceling the given permission and exiting the system is called Opt-Out. In other words, recipients should be able to exit the system whenever they want. Law No. 6563 on the Regulation of Electronic Commerce has prohibited the sending of Commercial Electronic Messages (SMS, E-mail, Voice Call) to be sent to recipients by service providers, namely businesses, without obtaining permission from the recipient, except for the exceptions specified by the law. In short, you need to obtain permission from the recipients, namely your customers, and record these permissions in the IYS system. If you wish, let's explain what IYS is a little more.