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The principle is the appropriate formatting of the content. In addition to titles Customer taglines it is also possible to build lower level headings known as h headings which will make the text transparent in terms of content Customer layout. The distribution of content is very important in terms of user experience. the text is another extremely important rule. Each text should coherently express the author s ideas text on a website has primarily an informational function. So use the rule of thirds create a text that has a beginning a middle an end. Introduce the topic Customer provide specific knowledge to the recipient conclude with a summary Customer encourage them to take it by adding a call to action CTA.

Action The best text is of appropriate length. Offer descriptions should be at least characters with spaces product descriptions should be at least characters Customer Job Function Email List category descriptions should be at least characters. Blog posts should be long the more content the better Every text published on the website should be unique i.e. Not published anywhere else. The uniqueness of the text makes the content delivered to the recipient unique at least in the understcustomer ing of Google bots. It’s also worth making sure it becomes unique in terms of content. When creating valuable content that affects website visibility you cannot forget to create Customer set appropriate tags.



Title Customer meta description. The title should contain the key phrase but the title should be different from the h title. Content published within the website should be consistent Customer should connect all sub pages. Therefore it is worth paying attention to so called internal links these affect not only the content of the website itself but also its visibility in organic results. The above rules apply to all text Customer the free SEO copywriting course does not cover all the details about creating content for publication on the Internet. The articles published on our blog are a good extension of the basics we particularly recommend Category descriptions in online stores How to write product descriptions in online stores.


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