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What content can you use to provide your readers with real added value ? What existing content can you use for your mailings? Which products do you want to include in the newsletter? What are suitable images ? Which seasonal topics can you address or are relevant for your company/your target group? When are there new product launches/sales ? Are there certain social media platforms that you want to push with your newsletter? Here you can also refer to your status quo analysis again: Was there certain content that worked very well.
Can you derive topics from this that are particularly interesting to Special Data your target group? Example 1: Content for customer loyalty Here is a concrete example : Is the overarching goal of your newsletter to strengthen the relationship with your customers ? Then these content ideas might be relevant for you: Provide your readers with exclusive content that other users do not have access to. These can be, for example, special discounts or special vouchers for subscribers, but also previews of new products, sales, competitions, product reviews or free templates, guides or other freebies. Re -prepare existing content specifically for the newsletter .
For example, instead of just teasing a blog post on your website with a link, you can create your own text or an exciting infographic for your subscribers based on the article. Send your recipients information about remaining stock and exclusive offers for them as loyal readers. Surprise her with a personal greeting , for example for Christmas, her birthday or special occasions such as Easter, Mother's Day or Valentine's Day. Create an onboarding series for customers who have just purchased something in your shop, for example with selected recipes, instructions or information about the comprehensive functions of their new product.
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