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The customization possibilities are a huge added value of HubSpot CMS, also thanks to the use of different themes that allow you to customize the look and feel of the website . Search Engine Optimization SEO activity is essential to ensure that the B B website is found by potential customers , but it is also one of the most complicated strategies to implement, especially without the right tools and adequate skills. Technical performance, loading speed and the ability to optimize content are fundamental to the SEO strategy. hubspot platformWordpress does not have a native functionality for SEO optimization, but several plugins - often paid - can help.
The HubSpot CMS, however, includes very effective SEO optimization tools , which allow you to better Photo Editing Services manage this aspect, quickly and easily. Analysis and Reports For a successful B B strategy, it is essential to know what works and what doesn't, through data analysis and regular reporting . Only in this way can the strategy be adjusted if necessary. Some versions of Wordpress include content data such as page views), but if you need more in-depth analysis, you'll need to find another solution. Many marketers decide to use Wordpress with a paid analytics tool or Google Analytics and manage each system separately.
However, this leads to the creation of data silos that do not communicate with each other, often incomplete. HubSpot CMS, on the other hand, includes all the analyzes necessary to verify the performance of the company website and the return on investment ROI). Furthermore, given that the CMS is integrated with HubSpot CRM, it is possible to access very in-depth insights and have contact lists available to activate ad hoc campaigns . Being able to use a single platform for all digital marketing activities and analyzes is very advantageous in terms of strategy and analysis.
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