|
|
Check The advertising agency, on the other hand, conducts ongoing advertising and promotional activities, which are to translate into increased sales, increased brand recognition and consolidation of its image among recipients. In principle, an advertising agency does not design a brand concept, but only implements its assumptions. The emphasis is strictly on promotional activities, while the branding agency promote the brand on the market. Before choosing a specific branding agency, you should define the goal you want to achieve by working with such a company.
The goal may be reaching a new target group, changing the image to a more ecological one, launching a new product on the market. Be sure to specify whether you only need a small intervention of the agency (e.g. creating a logo) or are you counting on a photo editor comprehensive service, including building or rebuilding the entire brand - from A to Z. Then carefully analyze the selected agencies in terms of their experience, previous implementations, competences, scope of services provided, customer opinions. Choose an agency that employs many.
Well-qualified specialists, has a 360° branding approach and is able to offer you a comprehensive service at the highest level. Pay attention to contacting the agency. Check if she got involved in your problem, presented you with specific solutions, is consistent in her thoughts and actions, sticks to the set deadlines from the beginning of cooperation. If something is wrong, do not hesitate to change agencies. Remember, however, that the contract signed with the agency should include a provision about possible resignation from services.
|
|
發表於 13:40:59