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Digital marketing It seems, therefore, that not only are these companies not exploiting the potential of new marketing tools to support communication and business, but this limit also translates into a difficulty in dialogue with the players who are successfully approaching digital marketing . What causes this gap? For Raffaele Balocco, scientific director of the Tech Company Observatory of the Polytechnic of Milan, the cause is to be found in the company approach.
Many companies, in fact, rely on traditional marketing channels because they are guided by a scheme wedding photo editing service oriented towards sales results rather than marketing strategy. It is no coincidence that, again according to research conducted by the Observatory, the most widespread marketing activities are the organization of physical events (for 77% of companies) and the use of social channels exclusively free of charge (for 79% of companies). % of businesses). From this picture it emerges that those who do not fully integrate digital marketing tools into.
The company strategy and therefore include them as one-off activities are unable to generate decisive business opportunities. We are therefore faced with companies that do not fully exploit the potential offered by a growing sector. Regarding this observation, Andrea Rangone, CEO of the Digital360 group, appears optimistic, stating that "if on the one hand it is true that in the sector there is a dichotomy between the more open ones and the others, lately an entrepreneurial aggressiveness has emerged, a desire to grow and consolidate the busines.
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